Branding is a crucial aspect of building a memorable image and nurturing allegiance among your consumers. A well-defined brand can streamline lead generation so you can effortlessly reach out the consumer and convert them into consistent patrons says, Sean Michael Malatesta.
Your brand is the civic face of your company. Actually, it is more than just a logo of the company. Branding covers everything a businessperson do or say as a company. In short, it is a way of differentiating yourself from the competitors.
Therefore, while branding you cannot afford to make any mistakes. A little mistake will negatively impact customer’s insight of your company and it can take years to fully recover.
Most of the businesses make some mistakes while branding that can be evaded with a little thought and planning.
Let’s have a look at some common branding mistakes:
An inconsistent brand is an unreliable brand. The logo, tagline, company name, company bio, all that exemplifies you and your corporate should be same across all media comprising your website, business cards etc.
As you cannot fit all into each piece of media, ensures that the pictures or text that you use across all media are same.
Too much focus on product or services:
The biggest mistake companies make when starting out is not placing focus on the consumer’s experience. Having the right products is crucial but this does not outshine scheming the experience you want your spectators to have through purchase.
In fact, individuals associate with experiences rather than products. There are several products out there competing with each other in order to encounter any specific need. Make sure that the experience is smooth and unforgettable.
Not utilizing your existing customer base:
You should ask your loyal consumers what they think about your brand suggests Sean Michael Malatesta. Ask them how they and their family or friends think about your brand.
Once you have your customer’s opinion, use it in order to alter your brand if it is not successful. Moreover, you can quote consumers opinion across all media to promote the brand further.
Not following through on promises:
If your brand says that you are a corporate leader or if you say that you are the best, there is a need to follow through on that promise. Actually, most of the companies say “we offer the best service” and think that saying it is enough.
But this is not enough. If you are making a promise, you should follow through that promise through your actions, products or services. Furthermore, ensure that your entire company comprehend your brand so that you can better follow through on promises.
Not understanding the market:
It is important to cater the target market for the success of your business. You should recognize what your company offer and also identify who your company is catering to.
You must cater to market and if you fail to understand the target market, your brand will be unsuccessful. Hence, you should do a lot of market research, send out questionnaires to learn what your target market exactly wants.
Sean Michael Malatesta – A corporate leader in technology sectors has shared the above branding mistakes. He is a successful Hollywood, content provider and transaction processor corporate development executive.
While scaling your company remain open to development. You should cultivate a brand story framework, make a content strategy and communicate your idea with clarity. So long you stay true to your corporate mission and avoid the above potential branding mistakes, your brand will be more prosperous.